Consumer Product Alert - Identity Theft - LifeLock not all it's cracked up to be

If you are looking for a product to help detect identity theft, I am sure you have heard the advertisements from a company claiming they can lock down your life. First of all, I firmly disagree with the notion that identity theft is 100% preventable. I would ask this company "How can locking down my credit (which is something you can do you on your own by the way) going to prevent someone from committing a crime is my name or getting a job using my social security number?" The answer is it doesn't.

First warning sign on LifeLock:
They don't fully understand identity theft.

Check out our earlier post that illustrates why Identity Theft is so much more that just your credit cards or finances.

(http://idthefttimes.blogspot.com/2007/05/identity-theft-five-major-types.html)

Second warning sign on LifeLock:
The CEO had his identity stolen!!!!!

(http://www.macsplaceonline.com/2007/09/25/reposted-ceo-of-lifelock-identity-stolen/)

Third warning sign on LifeLock:
The co-founder stepped down due to questions raised about his "ethics".

(http://blog.wired.com/27bstroke6/2007/06/lifelock_founde_1.html)

Fourth warning sign on LifeLock
They are being sued by one of the major credit agencies.

(http://redtape.msnbc.com/2008/02/experian-sues-l.html)

I am usually not one to publicly denounce a company like this but as an expert in the industry, I just can't remain passive on this one. If you are looking for a product, don't buy LifeLock.

jmo